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Performance Culture vs Software


The main telltale is whether the CEO agrees to meet the software or performance training/consulting providers. In most cases, we've found the the organisation will go with the software solution when the CEO is not directly involved. If the CEO gets...
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Process Maps Get a Makeover


We decided to revamp the popular Sales and Marketing Process Map with all-new Google AdWords goodness.† We've also added some expanded graphics that describe how organizations are effectively using Google AdWords as a lead generation vehicle....
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Technorati Ad Network for Blogs is Live


Technorati ad networks displays detailed information about the performance of ad units on different sites so it becomes easy for advertisers to shortlist sites for their campaigns.†Technorati Engage, the self-service ad network for bloggers is now...
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Google AdSense Reports in Analytics


AdSense publishers will soon have access to extremely detailed stats about ads via Google Analytics reports. Youíll know about web pages that get more clicks, revenue generated per page, CPM rates, top referring sites, etc.† For more, check this...
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Article Marketing-5 Secrets to Better Back Links


One of the chief benefits of any article marketing campaign is the inducement of a large volume of high quality one-way back links. However, links do not just magically appear by posting your article to a article directory or blog. It needs to two...
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Use of Mashups in the US Government


Federal Computer Week (FCW.com) recently published an interesting piece written by John Moore about the use of APIs and development of mashups for use by government managers. Titled "Getting on the same page", the 1200+ word article cites the...
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